Branding expert Marco Casanova’s new book, Branding It 3.0: Business Performance through Excellence in Brand Management, is now listed in the Best Sellers in Global Marketing on Amazon.com with the Kindle edition having ranked between #3 and #10 on the Best Seller List during the last 10 days.
In Branding It 3.0 Casanova uses best practice examples from more than 20 of today’s leading corporations, including Amazon, Starbucks, and Ritz Carlton, and shows how state-of-the-art brand management can be achieved. In the widely praised book he discusses:
- How branding drives the value of today’s businesses and is increasingly associated with impressive corporate gains
- The 10 “Cs of Branding” that can dramatically improve the bottom line
- The key factors needed to successfully brand any new product and new product launch
One reviewer on Amazon stated that the Branding It 3.0 “explains well why firms like Tesla or Netflix have such a high awareness and good reputation in a easy and comprehensible way. It is not just the idea or the product which drives the customer benefit it can be reached by managing the brand. The practice example in the book are mind blowing and show exactly what to do.”
Marco Casanova is an expert, lecturer and consultant in brand management. He holds an University degree (lic.rer.pol) in Business and Administration from the University of Berne (Switzerland) and is the Founder & Managing Partner of the Branding-Institute (www.branding-institute.com).
Casanova serves in various Executive Boards and consults as strategic advisor to numerous global large-scale and mid-sized enterprises and international organizations, associations and countries and their governmental institutions in brand and reputation guided stakeholder management. He is Founder of the Community of Interest COI Branding in Switzerland as well as Co-Founder and Co-Chairman of the International Brand & Reputation Community (INBREC – www.inbrec.org). At INBREC Executives from companies like ABB, Allianz, Bayer, Bosch, Henkel, Hilti, Mercedes, Schindler, Shell, Siemens, and UBS meet regularly since more then fifteen years for knowledge and experience sharing.
Marco Casanova is an international renowned speaker around the globe and is fluent in five languages (German, English, Italian, Spanish and French).
Branding It 3.0 can be purchased here.