Category Archives: Marketing a Book

Author Tips for the Day of Your Book Signing or Book Reading

It is hard work to set up a book signing .  Once it has paid off, the work doesn’t stop there.  It is still important to make a good impression on your fans, bookstore shoppers who may buy your book (and, potentially, become new fans), and the bookstore, itself. Make sure that you bring an easel and a large poster of yourself and your book.  If you have a positive newspaper clipping, put it in a frame, and keep it at your signing table; if you Read More +

How To Set Up Book Signings

Book signings can be a great tool to promote your self published book.  A lot of work goes into setting up book signings, so you should be prepared to invest a lot of time and energy into the process. Larger bookstores will often schedule their book signings months in advance, so make sure that you contact the bookstore well ahead of the time that you are hoping to hold the event.  Start by making a list of stores and phone numbers.  It is easier to Read More +

How Self Publishing a Book Can Help Your Business

A self published book can be a great way to get new prospects for your business, add value to your services and increase your revenue.   Here are just a few ways self publishing a book can help your business: A book is the new business card Nobody cares about your business card.  They will likely throw it away after they meet you.  A book on the other hand, seldom gets thrown away.    A business card just means you have access to a print shop.  A Read More +

Winner of the 2013 Paris Book Festival for best Biography/Autobiography!

Tears For My City: An Autobiography of a Detroit White Boy, a book published by Bookstand Publishing, and written by Dean Dimitrieski, WON THE  2013 PARIS BOOK FESTIVAL for best BIOGRAPHY/AUTOBIOGRAPHY! I’ve read the book and it is a great read.  Congratulations Dean! It is available on Amazon and Bookstand Publishing. TEARS FOR MY CITY – AN AUTOBIOGRAPHY OF A DETROIT WHITE BOY, TEARS FOR MY CITY, by Dean Dimitrieski,  tells the true story of an immigrant white kid from Macedonia who moves to the Read More +

How to Market a Poetry Book

Very few poets ever live off the proceeds from their work. Most poets, even the most widely published, hold other jobs to pay the bills.  If you want money, don’t expect to make it from poetry. Having said this, it is still a good idea to market your poetry book.   Marketing your poetry can help give your poetry recognition and appreciation from the wider public.  In addition, for most poets, any money earned from the sales of books is appreciated even if it doesn’t pay Read More +

Online Relationships are Key to Marketing Your Self Published Book

Today, more books are purchased online than through traditional bookstores. The key to making online book sales happen is to establish key relationships with websites, blogs, and social networking sites of special interest to your target market. Here are the steps to do this: 1.  Make A List of the Sites and Blogs of Most Interest to Your Potential Audience I recommend that authors make a list of the top five targeted websites and top five targeted blogs or social networking sites that your most Read More +

How To Get Your Self Published Book On Bookstore Shelves

Here are the items you need to have in order to get your self published book inside brick and mortar bookstores:  1.     The Basics  No bookstore will put your book on their shelf, unless you have the essential items below. ISBN number Bowkers Books in Print Registration Distribution through the wholesaler Ingram and/or Baker & Taylor Print on Demand order fulfillment Hardcover or Paperback binding Most self publishing companies will provide these items to you as a part of their basic services. 2.      Read More +

What is an Author Platform?

Your author platform is where you communicate your expertise or interest on a regular basis.  Having a successful platform means you are known for something.  Being known for something means your book about your area of expertise or interest has the potential to sell well. Building an author platform takes time.  Ideally, you should build your platform 2 to 3 years before you publish your book.  In reality, however, many self-published authors decide to publish a book as a way to begin to build their Read More +

How to Use Press Releases to Promote Your Book

Here are some key items to keep in mind about using press releases to promote your self-published book: 1. The objective of a press release is to get media attention and coverage, not to sell books.  You do press releases so the media (i.e., TV, Radio, Magazines, Newspapers, Websites, and Blogs) will potentially review or discuss your book in their publications or on their channels and this coverage will drive sales. 2. The most important line in a Press Release is the one that says “Review Read More +

Book Marketing Advice for Christian Authors

  I was on a panel discussion on Wednesday on Self-Publishing on the Christian Blog Talk Radio station Fishn4Souls hosted by Matt S. Senge.  You can listen to the entire discussion here at: http://www.blogtalkradio.com/fishn4souls/2013/01/24/road-less-published-1.  I thought the discussion was very instructive and I think Christian authors in particular will enjoy the panel discussion (and the weekly radio program).  If I could summarize my advice to the many aspiring and published Christian authors who were on the panel and who called in, it would be this: There Read More +