Category Archives: Publishing a Book

Tips and advice on self publishing a book.

How to Create an Audio Edition of your Self Published Book

Audiobooks can open up new markets and revenue streams for self-published authors. Bookstand Publishing does not create audio books, however, we can give you some recommendations on how you can do this yourself. Here are the basic steps to create an audio edition of your book. Create an Account on Amazon Audio Creation Exchange (ACX) We recommend using Amazon’s Audiobook Creation Exchange (ACX). This service is an easy way to create and distribute your digital audiobook via,, and iTunes, as well as their Read More +

Developing a Marketing Plan to Sell Your Book – Questions to Ask Yourself Before Your Book is Published

Books don’t sell themselves. You need to promote them. The first step in promoting your book is to develop a marketing plan to sell your book. If you don’t know where you are going, no road will take you there. If you want to sell books, you need to know where you are going; you need to have a plan on how you are going to sell your book. To develop a basic marketing plan to sell your book, you need to ask yourself four Read More +

Self Publishing Guidelines for Avoiding Legal Issues

Here is a list of articles we put together to provide authors with some good self publishing guidelines for avoiding legal issues.  These articles give you a good overview of some of the legal issues that can be involved in self publishing including getting permissions, using photos, defamation, privacy and more. These self publishing guidelines for avoiding legal issues are particularly important to read if you are writing a memoir, expose or quoting extensively from other articles or books. When Do I Need to Get Permissions? | Bookstand Publishing Read More +

The Parts of a Book for Self Published Authors

Books are generally divided into three parts: The frontmatter, the body of the book, and the backmatter. Keep in mind that there is no book that has all of these parts. Use this list instead to make sure you have the right content in the right category, and that elements of your book appear in the sequence in which they are expected. Normally, unless otherwise noted, each of these items should start on a right hand page. Frontmatter The Frontmatter are the pages at the beginning of a book Read More +

How Self Publishing a Book Can Help Your Business

A self published book can be a great way to get new prospects for your business, add value to your services and increase your revenue.   Here are just a few ways self publishing a book can help your business: A book is the new business card Nobody cares about your business card.  They will likely throw it away after they meet you.  A book on the other hand, seldom gets thrown away.    A business card just means you have access to a print shop.  A Read More +

Self-Published Poets Hall of Fame

In honor of National Poetry Month, I thought I would publish this list of great poets who self published their books.   This is but a very small list, as thousands of famous poets have self-published. American poet Walt Whitman self-published many editions of his collected poems, Leaves of Grass (first edition published on July 4, 1855). Leaves of Grass continues to sell thousands of copies each year — almost 120 years after his death! T.S. Eliot, author of The Love Song of J. Alfred Prufrock Read More +

How to Format Your Book for Self Publication

Here are the basics steps on formatting your manuscript in Microsoft Word for self publication.   These steps include including setting up the correct trim size, setting up the correct margins, formatting the text, and numbering the pages. Be sure your book is in ONE electronic file. Set up your page size. The Directions below are for MS Word 7 and 10 The most common and most economical trim sizes is 5.25 inches wide x 8.25 inches tall. To format to our other sizes, please change Read More +

Is Self-Publishing for You?

When considering whether or not to self-publish your book, keep in mind that traditional publishers publish much less than 1% of all unsolicited manuscripts they receive each year. Many industry insiders estimate the amount to be 0.1%. If you fall into the 99.9% that they reject, you will probably be very frustrated with that process, but you won’t be alone.With self-publishing, you take control of your own destiny. Make your book a success yourself! Ten years ago, if you could not interest a traditional publisher Read More +