Category Archives: Marketing a Book

Why You Should Do A FREE Kindle Book Launch Promotion

I recommend that new, relatively unknown authors consider a free Kindle Book Launch Promotion using Kindle Select.   Normally a FREE promotion should be accompanied with promotion on various e book sites that promote free or discounted eBooks. Here are the benefits of doing a FREE Book Launch Promotion on Kindle: It gets you noticed. The challenge today for authors is not getting published (which is relatively easy) but getting noticed.   A FREE promotion of your Kindle is an inexpensive way to get lots of downloads Read More +

Developing a Marketing Plan to Sell Your Book – Questions to Ask Yourself Before Your Book is Published

Books don’t sell themselves. You need to promote them. The first step in promoting your book is to develop a marketing plan to sell your book. If you don’t know where you are going, no road will take you there. If you want to sell books, you need to know where you are going; you need to have a plan on how you are going to sell your book. To develop a basic marketing plan to sell your book, you need to ask yourself four Read More +

Promote Your Book With a Video Book Trailer

A Video Book Trailer can be an effective tool to promote your book.  A Video Book Trailer can be an especially effective way to: Increase traffic to your Author Website.   The search engines love video! In addition, a Book Trailer on your website helps increase the professional image of your book and helps to separate it from the pack. Promote your book to your social media network.  Facebook, Goodreads and LinkedIn are all good places to post your video Book Trailer and, if you have Read More +

Getting Book Reviews Using Bookstand Publishing’s Customer Review Service

Bookstand Publishing’s unique Customer Review Service is a very efficient tool for getting book reviews about your book posted on Amazon and elsewhere. Here is how it works: 1.  First we identify Amazon reviewers who have written reviews for books similar to yours. We have a program that finds these reviewers based on the books and topics we identify (for example, if your book is about white water river rafting we find Amazon reviewers who have written reviews for other books about river rafting).  We will find at Read More +

How To Get Your Friends to Write Amazon Book Reviews for Your New Book

Amazon book reviews are essential to sell your book beyond your immediate circle of family and friends.  No one who doesn’t know you will by your book on Amazon if they don’t see any Amazon book reviews. The easiest way to get Amazon book reviews is to ask your friends and family to post book reviews on Amazon for your new book. However, it has been my experience that they won’t do this until you make it real easy for them.  Here is how to make it real easy. Read More +

Marketing Your Book on Goodreads

By Cynthia Shannon Goodreads Author Marketing Coordinator “Go where the readers are” is the standard advice for authors contemplating how to best market their books. With more than 30 million members, Goodreads is the world’s largest community of readers. Even better, Goodreads’ mission is to help readers find and share books they love. For authors, it provides a platform to Continue Reading


"With more than 30 million members, Goodreads is the world's largest community of readers."  Every self-published author interested in marketing their book should have an account on Goodreads.

Why You Should Give Away Your Book

After you’ve written your book and poured your time, heart, and soul into it, it is natural to balk at the idea of giving your book away for free.  There are many instances, however, in which you should give your book away. Reviewers and Media Contacts The first and most obvious instance in which you should give your book away for free is when you are trying to get reviewers to review your book and secure publicity through media contacts.  Just remember, the more books Read More +

How to Solicit Book Reviews

Getting book reviews can be tough, but getting book reviews is essential if you want to promote your book to a wide audience.   Most independent authors who receive reviews, and even authors who have published through one of the “Big Five” publishers—unless, of course, they are J.K. Rowling or Stephanie Meyer—are not getting their reviews organically; they have a strategy, and they are out there working hard to get their reviews.  Soliciting book reviews requires a different strategy set, depending on whether you are soliciting Read More +

Author Tips for the Day of Your Book Signing or Book Reading

It is hard work to set up a book signing .  Once it has paid off, the work doesn’t stop there.  It is still important to make a good impression on your fans, bookstore shoppers who may buy your book (and, potentially, become new fans), and the bookstore, itself. Make sure that you bring an easel and a large poster of yourself and your book.  If you have a positive newspaper clipping, put it in a frame, and keep it at your signing table; if you Read More +