Tag Archives: Book Promotion

Online Relationships are Key to Marketing Your Self Published Book

Today, more books are purchased online than through traditional bookstores. The key to making online book sales happen is to establish key relationships with websites, blogs, and social networking sites of special interest to your target market. Here are the steps to do this: 1.  Make A List of the Sites and Blogs of Most Interest to Your Potential Audience I recommend that authors make a list of the top five targeted websites and top five targeted blogs or social networking sites that your most Read More +

What is an Author Platform?

Your author platform is where you communicate your expertise or interest on a regular basis.  Having a successful platform means you are known for something.  Being known for something means your book about your area of expertise or interest has the potential to sell well. Building an author platform takes time.  Ideally, you should build your platform 2 to 3 years before you publish your book.  In reality, however, many self-published authors decide to publish a book as a way to begin to build their Read More +

How to Use Press Releases to Promote Your Book

Here are some key items to keep in mind about using press releases to promote your self-published book: 1. The objective of a press release is to get media attention and coverage, not to sell books.  You do press releases so the media (i.e., TV, Radio, Magazines, Newspapers, Websites, and Blogs) will potentially review or discuss your book in their publications or on their channels and this coverage will drive sales. 2. The most important line in a Press Release is the one that says “Review Read More +

Tips for a Book Launch Party

  Here are some tips and ideas for a Book Launch Party: 1. Set the date early You should start planning and promoting your Book Launch Party at least two months in advance. 2. Venue Your venue should be local. Many bookstores and other businesses looking for exposure may be willing to host your party for free or at a low cost. 3. Make it a party! Remember it is a Book Launch PARTY, not just a Book Launch. Make it fun. Offer food and Read More +