Tag Archives: Publicity

Why You Should Give Away Your Book

After you’ve written your book and poured your time, heart, and soul into it, it is natural to balk at the idea of giving your book away for free.  There are many instances, however, in which you should give your book away. Reviewers and Media Contacts The first and most obvious instance in which you should give your book away for free is when you are trying to get reviewers to review your book and secure publicity through media contacts.  Just remember, the more books Read More +

How to Solicit Book Reviews

Getting book reviews can be tough, but getting book reviews is essential if you want to promote your book to a wide audience.   Most independent authors who receive reviews, and even authors who have published through one of the “Big Five” publishers—unless, of course, they are J.K. Rowling or Stephanie Meyer—are not getting their reviews organically; they have a strategy, and they are out there working hard to get their reviews.  Soliciting book reviews requires a different strategy set, depending on whether you are soliciting Read More +

How to Use Press Releases to Promote Your Book

Here are some key items to keep in mind about using press releases to promote your self-published book: 1. The objective of a press release is to get media attention and coverage, not to sell books.  You do press releases so the media (i.e., TV, Radio, Magazines, Newspapers, Websites, and Blogs) will potentially review or discuss your book in their publications or on their channels and this coverage will drive sales. 2. The most important line in a Press Release is the one that says “Review Read More +