Tag Archives: Press release

How to Use Press Releases to Promote Your Book

Here are some key items to keep in mind about using press releases to promote your self-published book: 1. The objective of a press release is to get media attention and coverage, not to sell books.  You do press releases so the media (i.e., TV, Radio, Magazines, Newspapers, Websites, and Blogs) will potentially review or discuss your book in their publications or on their channels and this coverage will drive sales. 2. The most important line in a Press Release is the one that says “Review Read More +

SEO for Self Published Authors – Part 2

If the guidelines I outlined in SEO for Self Publishing Authors – Part 1 is not sufficient to get your author website on the first page of the Google Search results for your author name or key word phrase, then you should supplement the items I discussed with these additional Search Engine Optimization steps: 1.  Regular SEO Optimized Press Releases Links are very important in Search Engine Optimization. The best way to help your website is with SEO-optimized press releases done regularly. This should give you Read More +