Branding expert Marco Casanova’s new book, Branding It 3.0: Business Performance through Excellence in Brand Management, is now listed in the Best Sellers in Global Marketing on Amazon.com with the Kindle edition having ranked between #3 and #10 on the Best Seller List during the last 10 days.

In Branding It 3.0 Casanova uses best practice examples from more than 20 of today’s leading corporations, including Amazon, Starbucks, and Ritz Carlton, and shows how state-of-the-art brand management can be achieved.  In the widely praised book he discusses:

• How branding drives the value of today’s businesses and is increasingly associated with impressive corporate gains
• The 10 “Cs of Branding” that can dramatically improve the bottom line
• The key factors needed to successfully brand any new product and new product launch

One reviewer on Amazon stated that the Branding It 3.0 “explains well why firms like Tesla or Netflix have such a high awareness and good reputation in a easy and comprehensible way. It is not just the idea or the product which drives the customer benefit it can be reached by managing the brand. The practice example in the book are mind blowing and show exactly what to do.”

Marco Cansanova

Marco Casanova is an expert, lecturer and consultant in brand management. He holds an University degree (lic.rer.pol) in Business and Administration from the University of Berne (Switzerland) and is the Founder & Managing Partner of the Branding-Institute (www.branding-institute.com).

Casanova serves in various Executive Boards and consults as strategic advisor to numerous global large-scale and mid-sized enterprises and international organizations, associations and countries and their governmental institutions in brand and reputation guided stakeholder management.  He is Founder of the Community of Interest COI Branding in Switzerland as well as Co-Founder and Co-Chairman of the International Brand & Reputation Community (INBREC – www.inbrec.org). At INBREC Executives from companies like ABB, Allianz, Bayer, Bosch, Henkel, Hilti, Mercedes, Schindler, Shell, Siemens, and UBS meet regularly since more then fifteen years for knowledge and experience sharing.

Marco Casanova is an international renowned speaker around the globe and is fluent in five languages (German, English, Italian, Spanish and French).

Branding It 3.0 can be purchased here.

Bookstand Publishing’s unique Customer Review Service is a very efficient tool for getting book reviews about your book posted on Amazon and elsewhere.

Here is how it works:

1.  First we identify Amazon reviewers who have written reviews for books similar to yours.

We have a program that finds these reviewers based on the books and topics we identify (for example, if your book is about white water river rafting we find Amazon reviewers who have written reviews for other books about river rafting).  We will find at least 50 reviewers with email addresses and often we find more.

2.  We will send you an excel spreadsheet with the reviewer names.

This spreadsheet will include the Amazon reviewer names, email addresses, the book they reviewed, a link to their review and any website or blog that the reviewer hosts (a lot of the frequent Amazon reviewers have websites or blogs where they talk about their favorite subjects.). You get to review this list before we sent to it to be sure you are comfortable with the books and reviewers we have identified.

3.  We develop an email to send to the reviewers.  

We will send out the email on your behalf but your email will be the reply email.  The email will be addressed to each reviewer by name.  The email will say that you would like to submit your book to them for their review.  You get to review this email and approve this email before we send it, of course. Here is a sample email:

Sample Email

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Subject: Review Copy of Blue Moon

Hi Mary,

My name is George Smart and I would like to submit my recent book, “Blue Moon” for your review.

In “Blue Moon,” New York in the turbulent 1960s and 70s are the backdrop of Al’s journey through love, war, Mafia, and street gangs.

He and his friends get strong and fight back. Al and Marina fall madly in love. But her Mafia family interferes with the fulfillment of their tormented relationship. Al finds solace in music but still longs to be re-united with Marina.

Author: George Smart

ISBN: 978-1163498XXX

Softcover, 350 pgs

Topic: Fiction/Literary

Availability: The book is available on Amazon.com.

Please let me know if you have any questions. If you wish to review my book, I will be pleased to send you a free copy (I can send you either a paperback copy or a PDF electronic copy).

Best,

George Smart

georgesmart@gmail.com

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4.  Once you approve the list and the email, the email will get sent out to the list.  

We expect about a 10% return (so if we send it to 50 reviewers we expect about 5 to respond saying they want either a paperback or PDF copy of the book.  Typically 90% of the people who request a copy will a review and post it on Amazon (and sometimes on their website or blog as well). Responses will go directly to you and you will need to provide the reviewer with any printed book copies or electronic galleys they request

You need to remember that these people are typically prominent Amazon Reviewers and they are doing you a favor to review your book. You need to respond immediately to their emails, and be professional and courteous and thank them even if they respond saying they don’t want to review your book at this time.

The Customer Review Service is a great tool for getting book reviews and is available under Publicity Services on our Marketing Services Order Form.  You can also call Andy at 408-722-8746 to discuss.

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Customer Review Service $350

With our Customer Review Service we will solicit reviews for your book from relevant Amazon Reviewers. Normally we expect 3 or more reviews on Amazon as a result.

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Backseat

Currently Backseat is ranking #15 for Kindle sales in Men’s Adventure and Literary Humor on Amazon. In addition, with an overall ranking of 3034, it is among the top 1% of Amazon Kindle sales.

Backseat is a fictional coming-of-age story about Michael whose freshman year of college has not gone well either socially or academically. In 1969, failure from college or dropping out of school means the draft and possibly Vietnam. Michael desperately wants success, acceptance and popularity. He believes that pledging a campus fraternity can help put him on the right path. As the final hurdle to get into the fraternity, he must hitchhike 1,500 miles over a weekend; a road trip which could save his freshman year and possibly change his life. The rides he gets, the people he meets, and the obstacles he overcomes on his journey do change his life — but in an unexpected way.

View the video book trailer here: https://youtu.be/Ogxun2kct5Q

You can purchase the Kindle edition here:

You can purchase the Paperback edition here:

You can purchase the Hardcover edition here:

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The easiest way to get Amazon book reviews is to ask your friends and family to post book reviews on Amazon for your new book. However, it has been my experience that they won’t do this until you make it real easy for them.  Here is how to make it real easy.

First find your book on Amazon, and scroll down until you see the “Write a Customer Review” button (see the screen shot below).

Click on the button and you will go to the Customer Review Page.  Highlight everything on the page link up until the “&” symbol (see highlighted page link in the screen shot below)

Copy this link and paste it into your email and let them know this is where to go to write a review. This way they don’t have to figure anything out.  Your friends and family can just go to this page and start writing a review.

In addition, in your email, mention three or more ideas they could mention in the review.  This will make it even easier for your friend or family member to post a review.

Now send individual emails (not a group email) to friends and family members asking them to post an Amazon book review, with the customer review link for your book, and the three or more ideas for the review. Below is an example of an email asking for an Amazon book review for your reference:

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SAMPLE EMAIL

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 Hi George,

As you know I have just published my new book, Whitewater Rafting in the Pacific Northwest.  It is the definitive guide to whitewater rafting in Washington, Oregon and Idaho.

I was wondering if you could help me out and post a review for my book on Amazon (after you have had a chance to review the book of course).

Here is the link where you can go to post the review: https://www.amazon.com/review/create-review?ie=UTF8&asin=161863612X

Anything you want to write would be fine, of course, but if you would like some ideas on what to say you might mention one of more of the following:

•  It is an up to date guide to all the whitewater sites in the Pacific Northwest
•  Each whitewater site is described in detail and given a rating
•  The tips and resources in the book are helpful both to beginners and experienced rafters
•  The author is an expert in white water rafting having personally rafted all 361 sites himself

Please note that you do NOT have to buy my book on Amazon to post a customer review you just have to have an account on Amazon.

Anything you can do would be greatly appreciated.

Best,

Andy

Author of Whitewater Rafting in the Pacific Northwest

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