One Eye or Two?: Insider Secrets to Help You Choose the Right LASIK Surgeon

This definitive guide to LASIK surgery and provides readers with:

• Insider secrets so they can confirm whether LASIK is right for them
• Guidance on choosing the best LASIK surgeon
• Tips on how to recognize an outstanding LASIK center and fair LASIK pricing

John C. Meyer, MD is a well-known LASIK and cornea surgeon based in Louisville, KY. Dr. Meyer received his medical degree from St. Louis University and then joined the Navy where he completed an internship in general surgery at Naval Hospital San Diego before deployment as a naval flight surgeon with the 2nd Marine Aircraft Wing in IRAQ during Operation Desert Storm. Next, Dr. Meyer returned to St. Louis for a residency in ophthalmology followed by a fellowship in cornea and refractive surgery at Emory University in Atlanta. Dr. Meyer frequently travels throughout the world to teach refractive surgery techniques to other ophthalmologists and share research on the clinical trials in which he participates.

Mark M. Prussian is a seasoned healthcare administrator. Prussian received a Bachelor of Science in Business Administration from Wayne State University and a Master of Business Administration from Webster University. Prussian is a board certified healthcare executive and a Fellow of the American College of Healthcare Executives as well as a Certified Ophthalmology Executive. Prussian has actively lectured throughout the United States on the business of LASIK as well as digital strategies in healthcare.

You can purchase a Kindle edition of Eye or Two?: Insider Secrets to Help You Choose the Right LASIK Surgeon here.

The book is also available in paperback and hardcover.

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This Ain’t My Life: One Man’s Journey to Finding His Destiny, by author Bilal Alaji, is a story of overcoming.  Alaji is vulnerable as he takes his readers on a journey through his life, starting with his background as a black Muslim. His dedicated pursuit of purpose will be an inspiration to anyone who has the chance to read this just released book which has already become an Amazon bestseller with the Kindle edition ranking at  #2 in Rap Music and #5 in Biographies of Islam.

 Growing up Muslim, Bilal experiences many trials throughout his youth with his father leading him down an arduous path. As he fights and claws his way out of every obstacle he relies on his faith to pull him through. Bilal shows his willingness to never give up on finding his true purpose. As he goes through failed marriages, criminal proceedings, the shelter system, and lost jobs; Bilal refuses to believe that this is the life he was meant to live. He challenges his reality and what he believes by stating, “This Ain’t My Life.”

Bilal Alaji is now a successful entrepreneur, mentor, investor, motivational and public speaker. As the CEO of Illustrious Shoes and O’ Ramadan, Bilal, is a transformational leader that uses his platform to inspire and educate others. With over 15 years working with youth in group homes, transitional housing facilities, and corrections, Bilal uses his experiences to motivate youth . “My life is my message”, said Ghandi. So, Bilal, has chosen to use his life’ s story as a way of communicating with today’s youth.

Also known as LOGIC THE OFFICIAL, Bilal, spent 20 years as an emcee. He performed at such venues as the world famous Apollo theater and the Nets arena. During his tenure as an artist he had the privilege of working/ performing with artists such as Shanice, LL Cool J, Big Daddy Kane, Gang Starr, Brand Nubian and more. LOGIC THE OFFICIAL generated 2 CD’s and 2 street CD’s with a compilation of recorded music.

Bilal left the lime light of the music industry obtaining his MBA from Metropolitan College of New York. While in college Bilal worked as a student mentor providing support, counseling, and resources for students to meet their educational goals. After graduating college Bilal became the founder/ CEO of Illustrious Shoes and O’Ramadan.

Now, the author of This Ain’t My Life, Bilal has shared his story in an effort to help inspire others to live their best life. Bilal speaks to diverse audiences sharing strategies, techniques, and life experiences that will ultimately change lives. There is no obstacle too great for Bilal. Bilal is living proof that “what doesn’t kill you, only makes you stronger”.

Bilal Alaji’s website is here: http://bilalalaji.com/

This Ain’t My Life can be purchased at Amazon and other online retail bookstores.

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The just released book, Pop-Up-Brands: Business Excellence in Brand Management in the Industry 4.0 Era, by branding expert Marco Casanova, has become the #1 New Release in Global Marketing on Amazon Kindle and has also been ranked in Global Marketing as an Top 20 overall Amazon Best Seller.

In Pop-Up-Brands Casanova helps his readers navigate the Industry 4.0 Era, the era of interconnectivity, automation, real-time data, and rapid change.  If capitalized on, there is tremendous potential for success in the Industry 4.0 Era. However, if brands fail to keep up with the changing landscape, it is a certain recipe for disaster.

In the book, Casanova shows how successful companies like DISNEY and RED BULL and Sports Organizations like the NFL and UEFA have learned to succeed in the Industry 4.0 Era by implementing the strategy of Pop-Up-Brands (even though they don’t officially call it this…).

The strategy of Pop-Up-Brands consists of regularly launching new brands which are used primarily to allow an envisaged image transfer towards their overall Corporate BRAND and which are, from the very beginning, conceptualized to vanish again after a certain period of time.

Casanova says, “Today’s winner brands are using emerging technologies to play a meaningful role in people’s lives by moving from driven by goods towards powered by services. That trend in the Industry 4.0 Era, the BRAND, has to be conceptualized as a service for the customers. Capitalizing on the platform economy through value creation networks is the order of the day for any brand and for everyone involved in managing brands.”

Some of the topics covered by Pop-Up-Brands include:

• Digital transformation at the center of corporate strategy
• Purpose-driven brands and why brand loyalty is all about shared values
• The new brand mindset that brands no longer have customer; just prospects—and all the time!
• Trends in delivering branded prospect touchpoint experiences
• User-generated content branding
• The powerful BRANDED ECOSYSTEM ENGINEERING BEE®

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Marco Casanova

Marco Casanova is the founder and managing partner of the Branding Institute, which he began in 2002. He serves on various executive boards and is consulting as strategic advisor various global large-scale and mid-sized enterprises of multiple industries, as well as international organizations, associations, and countries and their governmental institutions in brand and reputation guided stakeholder management. He holds a vast global network into various opinion leader circles through his political, economic, and scientific activities.

He is the founder of the Community of Interest COI Branding in Switzerland, as well as co-founder and co-chairman of the International Brand & Reputation Community (INBREC).

He is an internationally renowned speaker for various executive management programs, as well as at conferences around the globe (Europe, China, India, South America), and for the United Nations (e.g. UNWTO).

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The just released book, Reset: 11 Ways to Reset the Old and Grow, by business and marketing experts Brad Gaines and Chad Celi, is currently the #1 New Release in Operations Research on Amazon Kindle and has been listed as a Top 20 Amazon Best Seller in Sales & Selling Techniques.

In Reset: 11 Ways to Reset the Old and Grow,  Gaines and Celi help readers hit the “reset” button and grow their businesses with new methods that are more profitable, more energizing, and more impactful to the clients and customers they serve.

According to Gaines and Celi there are 11 steps to hitting the reset button on a business. Some of those steps include:

• Rethinking certain aspects of a business without bias; from the market’s and customer’s point of view. When someone is too close to something, it can alter the way they interpret information. Many companies “breathe their own exhaust” and continue to use strategies and systems that are no longer relevant.
• Getting customers to purchase from a business again, and again, and again.
• Rebranding with more than just a new logo and freshened up website.
• Companies should rebrand by enhancing the customer experience.
• Reactivating dormant customers.
• Getting more customers to refer a business.
• Eliciting online reviews that will lead more customers to a business.
• Relearning how to market in this, the Fourth Industrial Revolution, which is driven by Artificial Intelligence (AI) and Machine Learning (ML).

Gaines and Celi say, “Our hope for you is that, while reading this book, you’ll honestly evaluate your current marketing technologies, marketing approaches, selling methods, revenue growth strategies, and profit-maximizing practices and ask yourself what you are doing that is old and needs to be RESET to achieve the highest and best performance for your company.” They add, “If your ambitions are greater than the results you’ve achieved thus far; this book is for you.”

You can purchase Reset: 11 Ways to Reset the Old and Grow here.

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“It’s definitely time to RESET!” –Jill Konrath, Bestselling author of SNAP Selling and Selling to Big Companies

“Time and time again I work with companies that fail to understand the accelerating pace of change today, and how it affects consumer behavior and their marketing efforts. The concept and practice of ‘RESET’ is an absolute necessity for today’s marketers.” -Robert Reiher Ph.D., Product Development Psychologist

“In the rapidly changing technological environment that we all live in, RESET is both timely and relevant. Its message is rock solid and the writing is clear and entertaining.” –Heidi Sealy, SVP, MGM Resorts International

Make More Money: 12 Profit Pillars For HVAC Contractor Success gives the essential financial and business advice that will help any HVAC owner sustain a successful business. In the book, Ritchey shares his experience gained from working with over 395 companies and thousands of individuals and outlines the 12 “Profit Pillars” that all but guarantee success in the HVAC contracting industry.

According to Ritchey, 30 to 35 percent of HVAC ownerships fail by year three, 47 percent by year four, and a staggering 90 percent of them fail within 10 years. “It is my goal that my readers make it past year ten in their business, instead of becoming part of the 90 percent of HVAC businesses that fail,” says Ritchey”

Ritchey has many fans in the HVAC industry.

“I’ve worked with Scott for more than 25 years, and his books and strategies got me to where I am today,” says Herb Hovey, owner of HH Hovey. “I came to him to learn how to compete with the big boys, and now I am one of them.”

“We’re showing growth every year,” says Van Edwards, Owner of Edwards Refrigeration. “We’re up to an average of $200,000-plus per service truck, which is better than the industry benchmark. We started as a 100% residential company, but today we have a very strong commercial business as well; that’s where the big money is. That’s what I learned, to go where the biggest profit was. I would say to other business owners, you need someone like Scott Ritchey.”

Scott Ritchey is the vice president of Plumbers Supply Company. He has a demonstrated history of working with and developing sales and leadership teams in the HVAC and plumbing wholesale industry. Ritchey is skilled in P&L analysis, budgeting, and strategic planning. He has an M.B.A. focused in business and managerial economics from Sullivan University. He is a speaker, trainer, and author.

You can purchase a copy of Make More Money: 12 Profit Pillars For HVAC Contractor Success here.

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The just-released, One Eye or Two?: Insider Secrets to Help You Choose the Right LASIK Surgeon, by John C. Meyer M.D. and Mark M. Prussian, has soared to become the number 1 Amazon Kindle Bestselling book for Ophthalmology, the number 1 Amazon Kindle Bestselling book for Eye Problems and the number 1 Amazon Kindle Bestselling book for Lasers in Medicine!

One Eye or Two? is the definitive guide to LASIK surgery and provides readers with:

• Insider secrets so they can confirm whether LASIK is right for them
• Guidance on choosing the best LASIK surgeon
• Tips on how to recognize an outstanding LASIK center and fair LASIK pricing

John C. Meyer, MD is a well-known LASIK and cornea surgeon based in Louisville, KY. Dr. Meyer received his medical degree from St. Louis University and then joined the Navy where he completed an internship in general surgery at Naval Hospital San Diego before deployment as a naval flight surgeon with the 2nd Marine Aircraft Wing in IRAQ during Operation Desert Storm. Next, Dr. Meyer returned to St. Louis for a residency in ophthalmology followed by a fellowship in cornea and refractive surgery at Emory University in Atlanta. Dr. Meyer frequently travels throughout the world to teach refractive surgery techniques to other ophthalmologists and share research on the clinical trials in which he participates.

Mark M. Prussian is a seasoned healthcare administrator. Prussian received a Bachelor of Science in Business Administration from Wayne State University and a Master of Business Administration from Webster University. Prussian is a board certified healthcare executive and a Fellow of the American College of Healthcare Executives as well as a Certified Ophthalmology Executive. Prussian has actively lectured throughout the United States on the business of LASIK as well as digital strategies in healthcare.

You can purchase a Kindle edition of Eye or Two?: Insider Secrets to Help You Choose the Right LASIK Surgeon here.

The book is also available in paperback and hardcover.

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Branding expert Marco Casanova’s new book, Branding It 3.0: Business Performance through Excellence in Brand Management, is now listed in the Best Sellers in Global Marketing on Amazon.com with the Kindle edition having ranked between #3 and #10 on the Best Seller List during the last 10 days.

In Branding It 3.0 Casanova uses best practice examples from more than 20 of today’s leading corporations, including Amazon, Starbucks, and Ritz Carlton, and shows how state-of-the-art brand management can be achieved.  In the widely praised book he discusses:

• How branding drives the value of today’s businesses and is increasingly associated with impressive corporate gains
• The 10 “Cs of Branding” that can dramatically improve the bottom line
• The key factors needed to successfully brand any new product and new product launch

One reviewer on Amazon stated that the Branding It 3.0 “explains well why firms like Tesla or Netflix have such a high awareness and good reputation in a easy and comprehensible way. It is not just the idea or the product which drives the customer benefit it can be reached by managing the brand. The practice example in the book are mind blowing and show exactly what to do.”

Marco Cansanova

Marco Casanova is an expert, lecturer and consultant in brand management. He holds an University degree (lic.rer.pol) in Business and Administration from the University of Berne (Switzerland) and is the Founder & Managing Partner of the Branding-Institute (www.branding-institute.com).

Casanova serves in various Executive Boards and consults as strategic advisor to numerous global large-scale and mid-sized enterprises and international organizations, associations and countries and their governmental institutions in brand and reputation guided stakeholder management.  He is Founder of the Community of Interest COI Branding in Switzerland as well as Co-Founder and Co-Chairman of the International Brand & Reputation Community (INBREC – www.inbrec.org). At INBREC Executives from companies like ABB, Allianz, Bayer, Bosch, Henkel, Hilti, Mercedes, Schindler, Shell, Siemens, and UBS meet regularly since more then fifteen years for knowledge and experience sharing.

Marco Casanova is an international renowned speaker around the globe and is fluent in five languages (German, English, Italian, Spanish and French).

Branding It 3.0 can be purchased here.

The Shape-Shifter’s Wife  is about world weary, despondent and widowed, Angelica, an anthropology professor from the University of San Francisco, who takes a trip to heal her soul.  Canoeing on the Russian River in Northern California, she collides with a submerged tree and becomes pinned underwater, where she has a near-death experience.

She awakes to a handsome man rescuing her, pulling her out of the river. She quickly discovers that she has been transported to California’s Gold Rush era in 1848.

The good-looking stranger, Reynard—known as Gray Fox—has a charming allure that Anjelica finds hard-to-resist.  Reynard’s sister tells Anjelica that the strange circumstances of her arrival may have a great deal of significance; Reynard has been told by his mentor, and Indian medicine man, that Anjelica will be the one to break a long-standing family curse.

What follows is an exciting tale of love, sacrifice, mythology, and adventure that readers will find impossible to put down.  Reverend Evelyn Hall, leader of women’s vision quests and sacred circles says of the book, “The Shape-Shifter’s Wife is a story of love lost, love found, and the enduring nature of love.  This story takes you on an adventure from present-day San Francisco to the Russian River in the 1840s to the mystical mythology of the Native Americans and the brutal clash of cultures.  A story to warm your heart and boil your blood.”

Author Carolyn Radmanovich’s inspiration for her novel came from her own near-death accident and by a series of dreams she had after nearly drowning in California’s Russian River.  The dreams led her to explore the mysteries of shamanism, vision questions, Osho meditation, and, eventually, to write The Shape-Shifter’s Wife.

You can purchased a copy of the Kindle edition here.

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Dr. Marvin Faulkner’s collection of inspirational, entertaining, and often comical short stories offers hope (and maybe even some healing laughter!) while charting the pathway to personal growth through faith and spirituality during life’s good, comical, and sometimes ugly times. This short memoir serves as a necessary reminder that we are not alone in our day-to-day challenges and that we can find humor, faith, and fresh insight.

Recounting some of his most notable personal memories, Dr. Faulkner engages readers with his entertaining and relatable stories that always end with a universal lesson to be learned and a pearl of wisdom to be gained. From his first time in the boxing ring, to navigating choppy waters on a boat (and in dating!), and a South Pacific paradise gone wrong, plus so much more, it’s all fair game in these pages.

Humorous and heartfelt, Days Gone By- A Collection of Inspirational Short Stories: Reflecting on Life’s Meaning with Humor & Hope enables us all to stop and reflect with a new lens of understanding while rediscovering a fresh sense of humor. Whether you are 19 or 90, and no matter what you’ve been through or what you’re going through, this inspirational book can help re-frame the experiences and emotions that we all face in life with renewed positivity and humor.

Dr. Marvin Faulkner is a double board-certified physician who specializes in pain medicine. His own life has been marked by the tragedies of his mother’s suicide and his wife’s death from cancer. He initially began writing as a way to cope with the pain he felt in his own life. However, what began as a coping mechanism quickly turned into a passion when he discovered that, while others may not share the same exact experiences, anyone could benefit from the powerful pieces of inspirational wisdom and lessons that have been learned through the lens of faith and love. Enjoy these heartfelt, poignant, engaging stories told in a refreshing way, and look for more books from Dr. Faulkner’s collection.

The Kindle Edition of Days Gone By- A Collection of Inspirational Short Stories: Reflecting on Life’s Meaning with Humor & Hope can be purchased here.

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Karen Stewart’s new book, The Be-Attitudes: Women and the Many Faces We Wear, has become the number one Amazon Kindle best-selling book in both Women’s Spirituality and Women’s Inspirational Spirituality!  In addition, the book has become the number two best selling book in Christian Families.

The Be-Attitudes: Women and the Many Faces We Wear offers a candid, self-contemplative look at the attitudes required for greater harmony in matrimony, motherhood, and womanhood.   It addresses the emotional struggles and attitudinal roller coaster women can experience while juggling numerous roles and responsibilities. Covering an array of practical, scriptural remedies and valuable principles, it encourages women to be transparent in order to identify, address, and overcome any emotional pitfalls.

Karen Stewart is a wife, mother of nine, daughter, sister, author, entrepreneur, and the list goes on. She knows firsthand that women wear many “hats” and that with each “hat” comes a different face — a different Attitude. In  The Be-Attitudes: Women and the Many Faces We Wear, she shares the personal truths of her journey and how the love and divine wisdom of Father God taught her how to better honor Him, renew her thoughts, and begin the process of creating and exuding greater harmony in matrimony, motherhood, and womanhood.

This is Karen’s second book written for Christian families.   Her first book, God’s Dynamics: Biblically Building Families, was published by Bookstand Publishing in 2015 and also received rave reviews.

The Kindle edition of The Be-Attitudes: Women and the Many Faces We Wear can be purchased here.

The Paperback edition can be purchased here.

The Hardcover edition can be purchased here.

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