Branding expert Marco Casanova’s, Branding It 3.0: Business Performance through Excellence in Brand Management, has surged to become, once again, a Best Seller in Global Marketing on Amazon.com with the Kindle edition having ranked in the top 20 over the past week.
In Branding It 3.0 Casanova uses best practice examples from more than 20 of today’s leading corporations, including Amazon, Starbucks, and Nike, and shows how state-of-the-art brand management can be achieved.
In Branding It 3.0, Casanova argues that a brand is more than just a logo: it is a promise, an experience, a relationship, trust, and an emotional connection. Casanova says, “Products are bought and consumed, but only the brand and its relationship towards its stakeholders can conquer their hearts.” He adds, “Brands are judged by the relevant stakeholders as something that has a purpose, adding value to their lives—both rationally and emotionally. When brands achieve that, customers, shareholders, employees, and suppliers will engage in a positive way with the brand, the company, and its products and services.” In Branding It 3.0, Casanova highlights real-life examples readers can relate to, ranging from Nike to Netflix to Rolex to Louis Vuitton.
Casanova says, “I am firmly convinced it is worthwhile for all organizations to aspire to business excellence in brand management. It’s challenging, because it’s complex, but also exciting, because if you are able to build a trustworthy relationship with your stakeholders through your brand, it is very emotionally and financially rewarding satisfying.”
Marco Casanova is an expert, lecturer and consultant in brand management. He holds an University degree (lic.rer.pol) in Business and Administration from the University of Berne (Switzerland) and is the Founder & Managing Partner of the Branding-Institute (www.branding-institute.com).
Casanova serves in various Executive Boards and consults as strategic advisor to numerous global large-scale and mid-sized enterprises and international organizations, associations and countries and their governmental institutions in brand and reputation guided stakeholder management. He is Founder of the Community of Interest COI Branding in Switzerland as well as Co-Founder and Co-Chairman of the International Brand & Reputation Community (INBREC – www.inbrec.org). At INBREC Executives from companies like ABB, Allianz, Bayer, Bosch, Henkel, Hilti, Mercedes, Schindler, Shell, Siemens, and UBS meet regularly since more then fifteen years for knowledge and experience sharing.
Marco Casanova is an international renowned speaker around the globe and is fluent in five languages (German, English, Italian, Spanish and French).
Branding It 3.0 can be purchased here.