How to Use Press Releases to Promote Your Book

Here are some key items to keep in mind about using press releases to promote your self-published book: 1. The objective of a press release is to get media attention and coverage, not to sell books.  You do press releases so the media (i.e., TV, Radio, Magazines, Newspapers, Websites, and Blogs) will potentially review or discuss your book in their publications or on their channels and this coverage will drive sales. 2. The most important line in a Press Release is the one that says “Review Read More +

Book Marketing Advice for Christian Authors

  I was on a panel discussion on Wednesday on Self-Publishing on the Christian Blog Talk Radio station Fishn4Souls hosted by Matt S. Senge.  You can listen to the entire discussion here at: http://www.blogtalkradio.com/fishn4souls/2013/01/24/road-less-published-1.  I thought the discussion was very instructive and I think Christian authors in particular will enjoy the panel discussion (and the weekly radio program).  If I could summarize my advice to the many aspiring and published Christian authors who were on the panel and who called in, it would be this: There Read More +

When Do I Need to Get Permissions?

Here are the essential self-publishing guidelines for getting permissions that every author needs to know: Quotes from published books Generally you need to get permission if you quote, in total, more than 100 words from a published book.  Less than 100 words is usually considered fair use for which you don’t have to have permission. Quotes from periodicals Generally, you need to get permission if you quote, in total, 50 words or more from a magazine or journal.  Less than 50 words is usually considered Read More +

Social Media for Self-Published Authors

Here are the most important Social Media sites for self-published authors: 1. Facebook Facebook is a must for all authors. Facebook is the largest social media network in the world, with more than over 845 million active users. It allows you to connect with people who share your interests on a personal level and it is free to join. If you haven’t already, you should read my posts Facebook for Authors – Part I and Facebook for Authors – Part II. 2. Goodreads Goodreads is Read More +

The Best Contests for Self-Published Authors

Book contests offer extra exposure, recognition, and the chance to claim “award-winning” during your marketing efforts  as well as the chance to win cash and prizes.  Here are the Book Contests I recommend for Self-Published Authors: _________________________________   Benjamin Franklin Awards The IBPA Benjamin Franklin Awards, which includes fifty-five categories recognizing excellence in both editorial and design, is regarded as one of the highest national honors in small and independent publishing. $190 for first title, which includes one year’s membership in IBPA; $90 per title, Read More +

Tips for a Book Launch Party

  Here are some tips and ideas for a Book Launch Party: 1. Set the date early You should start planning and promoting your Book Launch Party at least two months in advance. 2. Venue Your venue should be local. Many bookstores and other businesses looking for exposure may be willing to host your party for free or at a low cost. 3. Make it a party! Remember it is a Book Launch PARTY, not just a Book Launch. Make it fun. Offer food and Read More +

Tips To Promote Your Self-Published Book on Amazon

Once your self-published book is published and available on Amazon, here are some simple, yet very effective, things you can do to promote your book on Amazon. 1.       Get customer reviews You need to have customer reviews for your book on Amazon.  Reviews establish that your self-published book is credible and enjoyed by someone besides the author.  If you don’t have any reviews on Amazon, it is unlikely that anyone will purchase your book from Amazon. Get family members and friends to write reviews for Read More +

Facebook for Authors – Part 2

Getting to 500 Friends If you don’t have friends added to your friends list, being a part of a social networking site is rather pointless. On Facebook, you can be average or you can be a superstar. Obviously, since you are using Facebook for promoting yourself as an author and your published books, you want to be a superstar. First you should note that fewer than 200 friends on an author Facebook page isn’t a bad thing. In fact, it’s an average thing. However, again, Read More +

Facebook for Authors – Part 1

Finding Facebook Friends Some of the most famous authors have found that the social networking site is more than just a way to connect with old friends and to meet new friends, it can also be used as a valuable marketing tool. Authors around the world have found that Facebook allows them to interact with people on a more personal level, which in turn builds even greater trust and stronger relationships with readers and potential readers.  It has even been said that social networking, especially Read More +