Editing Your Self Published Book

WHY EDITURZ ARR KNEADED By Rick Helley, Guest Blogger and Senior Editor at Bookstand Publishing I came across this rather amusing item on page 12 of the May 7, 2010, issue of The Week magazine: An Australian publisher has destroyed 7,000 copies of a cookbook after a recipe called for “salt and freshly ground black people.” The recipe, for spelt tagliatelle with sardines and prosciutto, was meant to call for black pepper, but a typo led a computer spell-checker program to insert the erroneous word. During Read More +

Finding a Good Self Publishing Company

Here are 7 rules for any author shopping for a good self publishing company: 1.  You want to keep 100% of your rights Any self publishing company that does not allow you to keep 100% of your author rights is not a legitimate company, in my opinion, and you should avoid them at all costs 2.  You want a non-exclusive contract You don’t want to work with a company that restricts your rights and who you can work with.  You want someone who is trying Read More +

Guidelines on Using Photos in Your Self Published Book

Photographs and images in your book can help you tell your story and add interest, clarity and excitement to your book. A powerful image on the cover of your book, can do a lot to help sell your book. However, the laws and regulations for when you can and can’t use a photograph in your book can be confusing and, if you aren’t careful, can get you in trouble.   Here are some simple guidelines to help end the confusion and keep you out of trouble. Read More +

How to Use Press Releases to Promote Your Book

Here are some key items to keep in mind about using press releases to promote your self-published book: 1. The objective of a press release is to get media attention and coverage, not to sell books.  You do press releases so the media (i.e., TV, Radio, Magazines, Newspapers, Websites, and Blogs) will potentially review or discuss your book in their publications or on their channels and this coverage will drive sales. 2. The most important line in a Press Release is the one that says “Review Read More +

Book Marketing Advice for Christian Authors

  I was on a panel discussion on Wednesday on Self-Publishing on the Christian Blog Talk Radio station Fishn4Souls hosted by Matt S. Senge.  You can listen to the entire discussion here at: http://www.blogtalkradio.com/fishn4souls/2013/01/24/road-less-published-1.  I thought the discussion was very instructive and I think Christian authors in particular will enjoy the panel discussion (and the weekly radio program).  If I could summarize my advice to the many aspiring and published Christian authors who were on the panel and who called in, it would be this: There Read More +

When Do I Need to Get Permissions?

Here are the essential self-publishing guidelines for getting permissions that every author needs to know: Quotes from published booksGenerally you need to get permission if you quote, in total, more than 100 words from a published book.  Less than 100 words is usually considered fair use for which you don’t have to have permission. Quotes from periodicals Generally, you need to get permission if you quote, in total, 50 words or more from a magazine or journal.  Less than 50 words is usually considered fair Read More +

Social Media for Self-Published Authors

Here are the most important Social Media sites for self-published authors: 1. Facebook Facebook is a must for all authors. Facebook is the largest social media network in the world, with more than over 845 million active users. It allows you to connect with people who share your interests on a personal level and it is free to join. If you haven’t already, you should read my posts Facebook for Authors – Part I and Facebook for Authors – Part II. 2. Goodreads Goodreads is Read More +

The Best Contests for Self-Published Authors

Book contests offer extra exposure, recognition, and the chance to claim “award-winning” during your marketing efforts  as well as the chance to win cash and prizes.  Here are the Book Contests I recommend for Self-Published Authors: _________________________________   Benjamin Franklin Awards The IBPA Benjamin Franklin Awards, which includes fifty-five categories recognizing excellence in both editorial and design, is regarded as one of the highest national honors in small and independent publishing. $190 for first title, which includes one year’s membership in IBPA; $90 per title, Read More +

Tips for a Book Launch Party

  Here are some tips and ideas for a Book Launch Party: 1. Set the date early You should start planning and promoting your Book Launch Party at least two months in advance. 2. Venue Your venue should be local. Many bookstores and other businesses looking for exposure may be willing to host your party for free or at a low cost. 3. Make it a party! Remember it is a Book Launch PARTY, not just a Book Launch. Make it fun. Offer food and Read More +